Jan 15, 2011
face
Although Donald Trumps Miss USA has gained the larger audience and bigger glitz, this year the Miss America Pageant - Hosted at Planet Hollywood Las Vegas will be back on the airwaves.
"You're always telling people the difference between Miss USA and Miss America," admitted Miss America 2000 Heather French Henry of Kentucky, who spent the past decade lobbying Congress for more funding for homeless war veterans. "We're a nonprofit organization dedicated to scholarship and they're not. I think our mission is creating positive headlines without having controversy."
The 2010 viewership hit 4.5 million, winning the key 18-to-49 female demographic and lowering the average viewer's age from 58 to 37, Haskell said. That drew the interest of shoe retailer DSW, which agreed to buy half the commercial time on the show. ABC then agreed to a new three-year deal, Haskell s
The return to ABC has also meant a new fleet of network-related judges including "The View" star Joy Behar, "Dancing With the Stars" pro Tony Dovolani and "Desperate Housewives" creator Marc Cherry. DWTS winner/host Brooke Burke and "The Bachelor" Chris Harrison are hosting.aid, and the reality show was no longer necessary.
"Sure there are beautiful girls in our program, but it's all about education, scholarship and talent," he said. "We're the only organization that can make that claim. Miss USA is beautiful girls, period."
The reigning Miss America -- that's Caressa Cameron of Virginia, by the way -- said that despite the less intense spotlight, she has been extremely busy speaking about her cause, HIV/AIDS education. She's living proof, she said, that Miss America is not irrelevant.
Tonight at 9pm Eastern on ABC!
Miss America vs Miss USA - Las Vegas 2011
Although Donald Trumps Miss USA has gained the larger audience and bigger glitz, this year the Miss America Pageant - Hosted at Planet Hollywood Las Vegas will be back on the airwaves.
"You're always telling people the difference between Miss USA and Miss America," admitted Miss America 2000 Heather French Henry of Kentucky, who spent the past decade lobbying Congress for more funding for homeless war veterans. "We're a nonprofit organization dedicated to scholarship and they're not. I think our mission is creating positive headlines without having controversy."
The 2010 viewership hit 4.5 million, winning the key 18-to-49 female demographic and lowering the average viewer's age from 58 to 37, Haskell said. That drew the interest of shoe retailer DSW, which agreed to buy half the commercial time on the show. ABC then agreed to a new three-year deal, Haskell s
The return to ABC has also meant a new fleet of network-related judges including "The View" star Joy Behar, "Dancing With the Stars" pro Tony Dovolani and "Desperate Housewives" creator Marc Cherry. DWTS winner/host Brooke Burke and "The Bachelor" Chris Harrison are hosting.aid, and the reality show was no longer necessary.
"Sure there are beautiful girls in our program, but it's all about education, scholarship and talent," he said. "We're the only organization that can make that claim. Miss USA is beautiful girls, period."
The reigning Miss America -- that's Caressa Cameron of Virginia, by the way -- said that despite the less intense spotlight, she has been extremely busy speaking about her cause, HIV/AIDS education. She's living proof, she said, that Miss America is not irrelevant.
Tonight at 9pm Eastern on ABC!
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