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Jan 4, 2011

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Celebrity Trainer Holds Rally In Washington D.C. To Motivate Americans To Join His Fight Against Obesity



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Michael Torchia, Fitness Advisor to Hollywood's most elite celebrities and founder of The Shape Up America Campaign, will be holding a rally in Washington D.C. on January 15th & 16th, 2011 at the Walter E. Washington Convention Center with an estimated attendance of more than 80,000.  Michael Torchia has personally been a tremendous inspiration and motivator to the children and adults across the nation to learn about exercise and better eating habits.  

First Lady Michelle Obama has been selected to be the recipient of the "Health Advocate Achievement Award" by the Shape Up America Campaign Council for all of her hard work and dedication in helping to create a healthier nation.  The award ceremony will be held on January 15th, 2011 at the Washington, D.C. Convention Center and will also honor top fitness celebrities for the impact they have made to the health and well-being of our nation.

The Shape Up America Campaign Health & Fitness Expos are being held with the NBC Health & Wellness Expos, which are recognized as the premier wellness events in the country, attracting thousands of health-minded consumers each year. There will be a Shape Up America Campaign Pavilion at every venue, offering something for every member of the family including free health screenings, fitness demonstrations for children and adults, nutrition lectures, healthy cooking demonstrations/healthy shopping tips, athletic competitions and free product giveaways.  Obstacle course challenge for the kids, as well a variety of information and products for the entire family.

Several celebrities have been scheduled to join this event including: Bill Germanakos, the season four winner of the "The Biggest Loser,” actor/athlete Sebastian Siegel and surprise appearances by celebrities from the entertainment and sports industries.  

Health organizations joining forces for the Shape Up America 30-City Tour include: The After-School All-Stars, Boys and Girls Club of America, American Diabetes Association, Alzheimer's Association, National Fibromyalgia Association, Liver Foundation, American Red Cross, National MS Society, American Heart Association, American Cancer Society, Generation Rescue, Boys and Girls Club of America, P.S. I Love You Foundation, Children’s Fitness Foundation and The Children’s Fitness Academy.

The Shape Up America Campaign has already brought the message of family health and fitness to Los Angeles in March, and also to New York City's Central Park last June, where Shape Up America teamed with the Adventures NYC event that attracted more than 30,000 health and sports enthusiasts. The campaign is designed to promote better physical fitness among America's children and dent the current epidemic of childhood obesity in the U.S. Previously, New York Senator Charles Schumer and Los Angeles Mayor Antonio Villaraigosa have both submitted resolutions recognizing The Shape Up America Campaign founder Michael Torchia for his advocacy of health and fitness issues for families and obese kids. 

Michael Torchia is the quintessential cutting edge fitness advocate leader, whether working with children or adults of any age.  Michael has created a multi-disciplined lifestyle conglomerate, a first in its category that focuses on every phase of peoples' lifestyles including physical fitness and nutritional solutions. 

The Shape Up America Campaign was created to help children and adults around the country get healthy for their own benefit and for the lasting benefits that will strengthen the entire nation for generations to come.  

The campaign targets all segments of our communities, including schools, city government, civic organizations, community groups, businesses, and other people who live, work and play in America.  

The Operation Fitness Team will travel around the country providing the crucial information that will help even the most stubborn and unmotivated Americans learn how to break their bad eating habits and become more physically active.  The ultimate goal is to teach people how they can create simple ways of exercising and develop sensible eating habits, along with participating in stimulating activities at home, office, in a park or even in the wilderness.  In addition, pet owners will learn innovative ways to get their pets in shape and on a healthy track. 

It is vital that we make a change now before it is too late. Americans are neglecting their health, when simple changes can make a difference in the overall quality of their lives. With encouragement and options for making that change, Americans will become more active and health-conscious. 

For additional information contact:


Michael Torchia
President/Founder
Shape Up America Campaign
9903 Santa Monica Blvd. #820
Beverly Hills, CA. 90212
Office: 800.933.8633
Cell: 310.650.5595
Michael@OperationFitness.com
www.OperationFitness.com
www.ShapeUpAmericaCampaign.org

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